Susan E. Jacobsen, President of LUV2XLPR, has over 15 years of experience with public relations, business development, not-for-profit and advocacy communications, branding and new media/electronic communications. Susan's recognition for success in developing successful new media and traditional public relations strategies has helped her to forge long-standing, trusted relationships.

LUV2XLPR was established to deliver the specific results companies were seeking. Susan is passionate about her work and believes that "it's not enough to care a little; it's about exceeding expectations to surpass the potential and obtain amazing results." She works closely with clients to learn their business, understand the underlying needs and develops targeted public relations initiatives that best meet the desired goals. With a focus on value and favorable outcomes, Susan is committed to helping clients secure - and maintain - a competitive advantage.

Susan loves the thrill and exhilaration of roller coasters and embraces new ideas with that same passion and enthusiasm. Her diverse educational background, penchant for promotional writing and editing, and understanding of the social media landscape, enables Susan to quickly grasp complex legal and business situations. Her extensive work experience and connections throughout the legal, professional services, non-profit and hospitality industries provide her with a unique business perspective to successfully guide clients through winning initiatives.

Strong, longstanding relationships with reporters, editors and producers have led to successful media placements and features within the national and international print and broadcast media. A vast network of contacts and resources enables her to keep clients abreast of the issues important to the success of their business, and access for journalists seeking commentary and insight.

Susan is a member of the Legal Marketing Association, has shared her insights through published articles and speaking engagements and often mentors others in their own career advancement.

Education
M.A., Telecommunications Policy/Regulations
George Mason University; 1994

B.A., C.L.E.G. (Communications, Law, Economics & Government)
The American University; 1992

Presentations
Empirical Research on the Legal Profession: Insights from Theory and Practice
Georgetown University Law School
March 3, 2009

Articles
Finding Opportunities in the Midst of Obstacles: A CLO Roundtable Discussion
ACC Docket
Jan/Feb 2010

Business travelers find time for pleasure
USA Today
January 12, 2010

Paid Third-Party Twitter Tweets – Seriously?!
BadPitch Blog
July 28, 2009

Networking: Winging it
Washington Business Journal
July 24, 2009

When is a "Pitch" not a "Pitch?"
BadPitch Blog
July 10, 2009

"Finding Your Dream Boss"
Washington Business Journal
August 1, 2008